Media Organization and management

The relationship between media and the organization has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. The book ‘Media Organization and Management’ provides comprehensive introduction to aspects of management of media organization which are expanding their business operation across media. This book analyses the mediatization of contemporary organizations and how individual organizations, industry or market are scrutinized. It examines its key influence on the actions of organizations, and how it shapes the entire landscape in which the organizations operate. This will be essential reading for professionals, academician and advanced students in organizational studies, public relations and media studies. This Book includes chapters dealing with media organization management, conflict management, structure of media organization, economics of media organization and more. Different media are discussed separately where ever needed.